Do this right now, get a calendar out and circle the most popular days of the year for your business. Do you own a florist shop? Then you should probably circle late January all the way up to Valentine’s Day as that’s when you would be busiest. Own a toy shop? Circle December. Do your PPC ads reflect the time of the year? If you own a florist and it’s the week before Valentines Day then you need to change your ad to reflect the influx of people clambering around Google searching for cheap red roses.
If your ad normally reads “Joe’s flowers”, then you need to change it to “Joe's Valentines Day Roses Special.” If you aren’t rolling with the times then you could be losing out to your competitors. It might seem fairly obvious but you would be surprised by the amount of companies that use the one ad to cater to over 30 different keywords. If someone is searching for romantic dinner deals in Guelph then you need to cater your ad to match this search, a simple generic ad for your restaurant isn’t good enough.
Hope this helps. For more hot tips follow me on Twitter.
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