Have you ever thought about running a pay-per-click campaign for your company? Do you need a helping hand to get it started? The beauty of being from a city like Guelph is that there isn't too much PPC competition, which means your costs won't be too high. Thinking of expanding your PPC campaign to include Toronto, Vancouver and the rest of Canada? You should read my latest blog about checking your conversions by location. Worried that your competitors might be clicking on your ads which is costing YOU money? Check out my blog on how to stop this from happening. Want to know what you can do to lower the costs on your ads by raising your quality score? I have it covered, read here. Frustrated with the lack of functionality in Google Adwords and feel like it could of been done better? I agree, read about my frustrations with Adwords and what I would like to see in future versions.
At the ends of the day you might not even be interested in running a PPC campaign, maybe it's just not right for your business. Well for some businesses it's not right, but I do believe that every business should give Pay Per Click advertising a go at least once. With so many free vouchers out there, do you really have anything to lose?
For example, if I was to launch a wedding photography business in Guelph the first thing I notice is that Google renders hundreds of results. In short there isn't a lack of local wedding photographers. Chances are if you are to launch your brand new wedding photographers website and rely purely on Google natural organic results to get the phone ringing, your not going to survive. In fact you would be lucky to get one call a month. However, if you invested in a well thought out Google PPC Adwords campaign the phone is going to start ringing straight away. You may even overbid on some keywords and spend a bunch of money you wished you didn't, BUT the business will start coming in. Those people start telling their friends about how great your company is, word gets around and eventually you might not even need to run a PPC campaign anymore. How much are you prepared to pay to get noticed?
A little bit about me: my name is Adrian Drysdale and I have over 10 years experience in Search Engine Optimization. I first started getting into PPC in 2006 and I have worked on over 10 PPC projects since then. I have managed campaigns that have a daily budget of over $2,000, ranging to small projects with a budget of $10 a day. The thing I have learnt is that every campaign is full of unique variables. I understand the science of it. For example, can we sell $1000 worth of inventry with an advertising budget of $100? What would the return on investment have to be for you to consider running a long term PPC campaign?
Maybe you are trying to create public awareness for a charity - are those results measurable? Run a yoga class in Guelph and sick of only 3 people showing up to your classes? A PPC campaign could light a fire under that, a $50 PPC campaign could double those numbers, half of them could end up staying for 3 years (long term clients), all from a $50 PPC campaign. Seems worth it to me.
If you are interested in speaking to me about setting up a PPC Campaign in Guelph or maybe your not happy with your current Google Adwords campaign and would like an expert to look over it to come up with ways to improve it. I hold no secrets, I like to work with you, everything I do I will explain to you along the way. The most improtant thing is that I am local. I have worked with such a wide variety of businesses from all over the world. When I'm not running PPC campaigns for businesses, I'm running them on my 20+ personal websites. You will not find someone with more passion for the search industry as myself. I love what I do and couldn't imagine doing anything else for a living.
Get your free no obligation PPC quote today!
