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“Mobilegeddon” – Mobile-friendly Websites


On April 21, 2015, Google went live with it’s new search algorithm for mobile devices. Google now clearly favours websites that are mobile-friendly. This recent development has been called, “Mobilegeddon.”

I am not surprised by this news. Increasing numbers of people are using their smartphones to search for information on Google. It can be frustrating using your smartphone and finding a site that does not work without constant zooming in or pinching. It makes sense that Google would favour sites that work well on desktops and smartphones.

Websites that are mobile-friendly are built using responsive web design. This means that the code and URL is consistent across all devices. Mobile-friendly sites look the same on your desktop, tablet and smartphone; the only difference is that the layout is automatically resized to best fit each screen.

Websites are eligible for the “mobile-friendly” label if they meet certain criteria. Here are some ways that you can help ensure that your website is mobile-friendly:

  • Select font sizes that are readable by smartphone users without zooming in or out.

  • Position your links far enough apart so that the desired link can easily be chosen. (*This is my personal pet peeve about some websites)

  • Avoid using mobile-unfriendly software; for example, Flash.

  • Make sure that your content automatically sizes content to smartphone screens so that users don’t have to zoom or horizontally scroll.

Have you noticed that we recently gave our website a facelift? Part of the reason was to ensure that SEO Guelph had a mobile-friendly site. We think it looks much better now both on smartphones and desktops (we hope you do too!).

If you are wondering if your website is mobile-friendly here is an easy way to test it: https://www.google.com/webmasters/tools/mobile-friendly/

For more useful advice you can go to Google’s resource page (https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en) or Google’s FAQ page (https://developers.google.com/webmasters/mobile-sites/get-started/?hl=en).

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